Question

Assume that the following information was available for Guy Brown Company. How would Maria Teresa Vazquez and the other owners evaluate this information based on contribution margin ratio?


Recycled Toner Cartridges Office Supplies Furniture
Sales $500,000 $700,000 $900,000
Variable expenses
Variable production $50,000 $140,000 $270,000
Variable advertising $5,000 $14,000 $36,000
Variable shipping $10,000 $28,000 $72,000

A. Recycled toner cartridges has the lowest contribution margin ratio.
B. Furniture has the highest contribution margin ratio.
C. Office supplies has the highest contribution margin ratio.
D. Recycled toner cartridges has the highest contribution margin ratio.
E. Based on contribution margin ratio, the owners should consider expanding the furniture line and scaling back on office supplies and recycled toner cartridges.

Answer

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