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Question
As an entry strategy, licensing requires:a. capital investment.
b. marketing strength in foreign markets.
c. a company to have less control over a licensee than over its own exporting or manufacturing abroad.
d. all of the above.
e. (b) and (c) only.
Answer
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Related questions
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d. a market scope.
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a. center development efforts on clearly-defined market and technology domains.
b. seldom "kill" a project once the new product development process has been initiated.
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