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Question
Article SummaryThe article describes three key ways startup companies can get the most benefit from celebrity endorsements. One way is choosing a celebrity that can bring credibility to the company and then incorporating the celebrity into the company's marketing strategy. Second, get public relations value from the celebrity by offering exclusive interviews, contests, and photos and videos of the celebrity with the product. Finally, make sure to choose a celebrity who will represent the product at all times, giving the product maximum exposure.
Source: Kevin Tighe II, "3 Ways Startups Can Turn Celebrity Endorsements Into Big Gains," Forbes, March 8, 2013.
Refer to the Article Summary. Economists refer to an increase in sales due to celebrity endorsements as being the result of
A) network externalities.
B) the endowment effect.
C) social influence.
D) the ultimatum game.
Answer
This answer is hidden. It contains 1 characters.
Related questions
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A) a only
B) a and c only
C) b and c only
D) all of the above