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Question
Arden Shoes runs a different marketing campaign every four weeks abroad. Which of the following best describes the advantage of doing so?
A) It enables Arden to attract more sales personnel.
B) It helps Arden create an image of having quality products.
C) It allows Arden to change prices in highly inflationary economies.
D) It enables Arden to switch quickly and inexpensively to a local emphasis.
Answer
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