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Question
Another name for instrumental conditioning is ________ conditioning.A) operant
B) neo-classical
C) stimulus
D) reward
Answer
This answer is hidden. It contains 1 characters.
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The first step in the cognitive decision-making process is to conduct an information search.
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B) The company confused a subordinate level with a basic level of categorization, which led to the company's failure to identify the product's most important competitors.
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A) Mental accounting emphasizes the extraneous characteristics of the choice environment even if the results are not rational.
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A) habitual decision
B) compensatory
C) noncompensatory
D) conjunctive
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A) high in need for cognition
B) superprocessors
C) utility maximizers
D) cognitive misers
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What type of information search is a female customer engaged in when she scans the newspaper ads every day for new information on fashions, even though she isn't thinking of buying anything anytime soon?
A) prepurchase search
B) ongoing search
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Under ________, utility is defined in terms of gains and losses.
A) prospect theory
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C) hyperopia
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A consumer who uses a few simple decision rules to arrive at a purchase decision is using which of the following?
A) routine decision making
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A) utility processing
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Explain the concept of the 80/20 rule and why it is important to marketers.
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A) botnet
B) phishing
C) identity theft
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A) social media marketing
B) social marketing
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In Japanese, the word gemba means ________.
A) a possible interpretation of the truth
B) the one true source of information
C) the news
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Though the Organization for Economic Cooperation and Development (OECD) outlaws bribery in business practices, it is still common in ________.
A) Japan
B) Mexico
C) Germany
D) all of the above
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Rules of conduct that guide actions in the marketplace are known as ________.
A) norms
B) business ethics
C) codes
D) policies
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Anna's best friend Aubrey was getting married. Anna spent a lot of time thinking of the perfect gift. She was so excited about the gift that she gave it to Aubrey before the wedding. Aubrey cried and told Anna that she would never in her life have a better friend. Reformulationis the proper term for the new bond between Anna and Aubrey.
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Values associated with a long-term orientation are respect for social obligations and the need to save face.
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A metaphysical myth fulfills the cultural function of explaining how the components of the universe relate to each other.
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A) cultural funnel
B) culture production system (CPS)
C) culture distribution system (CDS)
D) culture gatekeeping process (CGP)