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Question
Ancon Inc., typically forecasts potential product sales based on the number of customers who say they would either definitely or probably buy the product, on a five-point scale. The firm's sales forecast is based upon _____.
A. regression analysis
B. the A-T-A-R model
C. purchase intentions
D. test market results
Answer
This answer is hidden. It contains 138 characters.
Related questions
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C. They always require buyers to prove that there was direct sale from the manufacturer.
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Under the concept of strict liability, the:
A. buyer is unjustified to depend on the seller being right.
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The _____ is typically the last stage in the life cycle of a public concern that often lasts for years, and where general shifts in a country's political thinking may cause various issues to move into or out of the idle state.
A. trial support phase
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Which of the following is true of the stirring phase of the life cycle of a public concern?
A. It is characterized by a would-be leader and a muted cause seeking a political base.
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Managements today demand tough standards, rigorous auditing at all points, good record keeping, and training of new product employees.
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The General Agreement on Tariffs and Trade (GATT) allows a nation to restrain imports from countries where piracy is a problem.
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With reference to the various considerations in concept testing research, describe the real-time response survey procedure.
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Discuss the use of prototypes as concept statement formats.
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Briefly describe the provisos which can be applied by an organization to resist the bazooka effect.
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Conjoint analysis is used to identify _____.
A. survey variations
B. the optimum combination of attributes
C. high-potential gaps
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The optimum proportion of attributes desired by a market can be identified with the help of ____.
A. attribute calibration
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A concept statement developed during the new product development process:
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A product concept is a:
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B. product feature.
C. physical prototype.
D. claim of proposed satisfactions.
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Concept testing was essentially invented by ____.
A. industrial firms
B. wholesalers
C. retailers
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Which of the following actions can prevent the bazooka effect?
A. Allowing an idea source to participate in the initial reaction
B. Giving the authority of rejecting an idea to a single person
C. Encouraging the participants to give an initial reaction based on pure intuition
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B. Up-front evaluations increase the likelihood of incurring cost overruns.
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Describe the cumulative expenditures curve.