Question

An upper-level executive at Gucci has just received a monthly sales report. The two-page analysis indicates which urban area successfully implemented a new policy and which areas failed in their attempts along with the reasons for the outcomes. This document is an example of:
a. data that marketers need to understand.
b. information because it has been analyzed.
c. raw facts that are not easily comprehensible.
d. data that are not in a format that could be useful for carrying out the company's business.
e. resources used to convert data into information.

Answer

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