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Question
A(n) ________ is a particular model, or exemplar, of appearance.A) ideal of beauty
B) self-concept
C) cathexis
D) ideal self
Answer
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The first step in the cognitive decision-making process is to conduct an information search.
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B) Most people are unaware of the true risk of making certain decisions and believe that a larger wager has higher odds of winning.
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A) habitual decision
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C) noncompensatory
D) conjunctive
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Consumers can be thought of as ________ because they tend to make decisions in the simplest way possible.
A) high in need for cognition
B) superprocessors
C) utility maximizers
D) cognitive misers
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What type of information search is a female customer engaged in when she scans the newspaper ads every day for new information on fashions, even though she isn't thinking of buying anything anytime soon?
A) prepurchase search
B) ongoing search
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Under ________, utility is defined in terms of gains and losses.
A) prospect theory
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C) hyperopia
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A consumer who uses a few simple decision rules to arrive at a purchase decision is using which of the following?
A) routine decision making
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Explain the concept of the 80/20 rule and why it is important to marketers.
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A) botnet
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In Japanese, the word gemba means ________.
A) a possible interpretation of the truth
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A) Japan
B) Mexico
C) Germany
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A) norms
B) business ethics
C) codes
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Values associated with a long-term orientation are respect for social obligations and the need to save face.
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A metaphysical myth fulfills the cultural function of explaining how the components of the universe relate to each other.
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B) culture production system (CPS)
C) culture distribution system (CDS)
D) culture gatekeeping process (CGP)