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Question
A(n) _____ is a banner ad that is designed to span the top or bottom of a Web page.a. leaderboard ad b. text ad
c. skyscraper ad d. active ad
Answer
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a. True
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a. True
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a. True
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A transaction is an exchange of value, such as a purchase, a sale, or the conversion of raw materials into a finished product.
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a. True
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a. True
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a. True
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Companies that have a well-established brand name or reputation in a particular line of business usually want the URLs for their Web sites to reflect that name or reputation.
a. True
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What are the business objectives of creating an effective online presence?
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