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Question
An implication of relationship marketing is:a. that sellers do not require an intimate knowledge of a customer's operations.
b. that a sale signals the beginning of a relationship, rather constituting the end result.
c. the building of one-to-one relationships.
d. all of the above.
e. (b) and (c) only.
Answer
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Related questions
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a. a value network.
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d. a market scope.
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c. strategic marketing.
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e. competitive advantage.
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a. center development efforts on clearly-defined market and technology domains.
b. seldom "kill" a project once the new product development process has been initiated.
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Describe the factors that appear to influence the salesperson's satisfaction with the job and the work environment.
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a. Communication is consistent with organizational flow.
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b. a financial perspective.
c. a learning and growth perspective.
d. all of the above.
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If the requirements of segmentation are met, it should provide the business marketer with valuable guidelines for allocating marketing resources.
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