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Question
An experiment was conducted to test the effects of coupon value on redemption. Personal interviews were conducted in New York with 280 shoppers who were entering a supermarket. These shoppers were given a coupon for one of four brands prior to entering the store. Two coupon values were used, one offering 15-cents off and the other 50-cents off. Shoppers were randomly assigned to these two coupon-value levels. Four brandsTide detergent, Kellogg's corn flakes, Aim toothpaste, and Joy liquid dishwashing detergent were used. These same shoppers were re-interviewed upon leaving the store and asked to report on any coupons used in the store. What extraneous variable most likely will influence the results of this experiment?
A) maturation
B) mortality
C) statistical regression
D) history
E) testing effects
Answer
This answer is hidden. It contains 1 characters.
Related questions
Q:
The ________ is a preexperimental design in which a group of test units is measured before and after exposure to the treatment.
A) one-shot case study
B) one-group pretest-posttest design
C) random group
D) static group
E) before-and-after study
Q:
In a Pepsi project the researcher is interested in examining the effect of humor and the effect of various levels of brand information on advertising effectiveness. Three levels of humor (no humor, some humor, and high humor) are to be examined. Likewise, brand information is to be manipulated at three levels (low, medium, and high). The resulting table would be three rows (levels of information) by three columns (levels of humor), producing nine possible combinations or cells. The respondents would be randomly assigned to one of the nine cells. Respondents in each cell would receive a specific treatment combination. After exposure to a treatment combination, measures would be obtained on attitudes toward Pepsi advertising, brand, and the celebrity from respondents in each cell. To which category of design does this fall into?
A) statistical regression design
B) recombinant design
C) static group design
D) one-shot case study
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Q:
________ are distinguished by the fact that the researcher can randomly assign test units to experimental groups and also randomly assign treatments to experimental groups.
A) Preexperimental designs
B) True experimental designs
C) Quasi-experimental designs
D) Statistical designs
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Q:
________ refers to an extraneous variable attributable to the improper assignment of test units to treatment conditions.
A) Instrumentation
B) Statistical regression
C) Selection bias
D) none of the above
Q:
Using the set of symbols commonly used in marketing research to denote experimental designs, which symbol below represents the exposure of a group to an independent variable, treatment, or event the effects of which are to be determined?
A) T
B) O
C) X
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According to the text, a(n) ________ is the group exposed to the manipulated independent variable.
A) control group
B) hypothetical group
C) experimental group
D) extraneous group
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Q:
According to the text, experiments can be described in terms of all of the following EXCEPT:
A) independent variables.
B) interdependent variables.
C) dependent variables.
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It is possible to give monetary incentive in the form of Linden dollars in Second Life but nonmonetary incentives cannot be given.
Q:
A time series design that includes another group of test units to serve as a control group is called a multiple time series design.
Q:
Designs that apply part of the procedures of true experimentation, while lacking full experimental control are called quasi-experimental designs.
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Designs that do not control for extraneous factors by randomization are called true experimental design.
Q:
Variables, other than the independent variables, that influence the response of the test units are called extraneous variables.
Q:
The relevant cause/effect relationship is identified when both time order and concurrent variation conditions are satisfied.
Q:
Concomitant variation occurs when the presumed cause and presumed effect are both present and both vary in a manner predicted by the researcher's hypothesis.
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In a short essay, list and discuss how interviewing methods would likely vary across countries and explain why.
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A) wider coverage
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C) simplicity in implementing surveys
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Electronic devices automatically record behaviors that supplement a diary for media panels.
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In a short essay, list and discuss at least five specific criteria that are essential for evaluating secondary data.
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A) syndicated services
B) primary services
C) secondary services
D) modular services
E) online services
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A) Geo-demographic coding
B) Syndicated coding
C) Psychographic coding
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According to the text, bibliographies are organized alphabetically ________.
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B) by title
C) by company
D) by topic
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All of the following are examples of guides that a researcher should first consult when proceeding with a marketing research project EXCEPT:
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B) Monthly Catalog of US Government Publications.
C) Encyclopedia of Business Information Sources.
D) A Guide to Consumer and Industrial Markets.
E) A and C
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Which of the survey methods listed below is preferable when using physical stimuli?
A) In-home
B) mall intercept
C) CAPI
D) A and C only
E) A, B and C
Q:
All of the following are recognized as disadvantages of using electronic interviewing to collect research data EXCEPT:
A) high interviewer bias.
B) limited to simple questions.
C) low sample control.
D) low response rate.
E) moderate quantity of data.
Q:
The percentage of the total attempted interviews that are completed is referred to as ________.
A) sample control
B) response rate
C) social desirability
D) interviewer bias
E) cooperation rate