Question


An example of a performance measure linked to inputs or costs in social media advertising is
a. Facebook allows companies' ads to show up in pop-up windows throughout the site.
b. Facebook charges companies to create a Facebook Page for their brands.
c. Facebook staff members create ads for companies who want to advertise on Facebook.
d. Facebook charges for ads to appear along the right-hand section of a Facebook webpage.
e. Facebook charges companies every time their brand is mentioned in a user's profile.

Answer

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