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Question
An established electronics business has reinvented itself and come up with some novel new products. The owners want to go beyond the same old ads and commercials to promote these products. As a well-informed media planner, you suggest a merger of advertising and entertainment, including promotions in video games, cell phones, in malls and retail stores, and at movie theaters. This mix is known in the industry as:a. Madison & Vine.
b. above-the-line promotions.
c. media buying services.
d. a Unique Selling Proposition.
Answer
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