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Question
An error of omission occurs when an entrepreneur:A.enters a market but overestimates the customer demand.
B.develops a product for a market that is too narrow.
C.decides not to enter a market that is, in fact, desirable.
D.fails to understand the limitations of a market.
Answer
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Adaptations necessary to meet changes in market demand are difficult because an organization resists change.
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First movers suffer a cost disadvantage as they are not able to move down the experience curve.
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The knowledge needed to generate innovation cannot be easily learned from a textbook.
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Imitation strategies:
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_____ refers to the probability, and magnitude, of downside loss.
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The costs that must be borne by customers if they are to stop purchasing from the current supplier and begin purchasing from another is(are):
A.customer switching costs.
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The U.S. Chamber of Commerce and Small Business Development Centers are good places to get information and assistance in starting a new business.
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Which of the following problem-solving techniques begins with group members not knowing the exact nature of the problem?
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