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Question
An electronics company is about to launch a new line of microwaves. Its public relations team focuses on a feature story rather than a press release because the company can:a. create the feature story internally.
b. be more in control with a feature story.
c. make it short and precise.
d. distribute it to multiple media outlets.
Answer
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b. Advertisers have no definitive list of gender differences as the expression of gender depends on situational factors.
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It is possible to make a reasonable argument that the massive consumption that advertising upholds and glorifies is actually quite good for American society, and for other cultures around the world.
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When should a marketer use secondary data? What are the advantages of using such data and what cautions should be taken? Name and briefly describe the four broad areas that offer secondary data used by today's marketers.