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Question
An amusement park was recently inaugurated in Tampa, Florida. All the customers who visited the park the first few days were sent a feedback form via email to rate their overall satisfaction on a scale. The form included a set of ten questions with four answer options; completely dissatisfied/dissatisfied/satisfied/completely satisfied. This scale is an example of a(n) _____ measure.a. attribute-specific
b. disconfirmation
c. unstructured
d. direct, global
e. open-ended
Answer
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