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Question
An agent for an actor presents a client's qualifications to potential movie production companies until one company responds positively to the actor. This is an example of the ________ approach.A) product improvement
B) market fulfillment
C) total quality management (TQM)
D) pure selling
E) relationship marketing
Answer
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Related questions
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Personal selling is crucial in business-to-business marketing, especially when the deal involves intense price negotiations.
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B) deliver text messages to key customers through a short-messaging system
C) track all aspects of customer interaction
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B) PRM (partner relationship management)
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Factors that increase a firm's emphasis on ________ include purchases that are "new tasks" for a customer and transactions that require negotiation.
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According to an axiom in marketing, the more ________ the product, the more heavily firms tend to rely on personal selling to promote it.
A) popular
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A) personal selling
B) advertising
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The "m" in m-commerce stands for ________.
A) market
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E) marketspace
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The National Do Not Call Registry was established by which of the following?
A) the Federal Trade Commission (FTC)
B) the Direct Marketing Association (DMA)
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D) the American Marketing Association (AMA)
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A) mass marketing
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C) direct mail
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B) cold calling
C) networking
D) direct selling
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Prospect and qualify is the step in the creative selling process in which the salesperson ________.
A) meets the customer for the first time
B) learns as much as possible about a prospective customer before making a sales call
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Capacity management is one of the ways to meet potential problems related to the ________ characteristic of services.
A) intangibility
B) perishability
C) variability
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A) intangibility
B) perishability
C) variability
D) personalization
E) inseparability