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Question
An advertiser wants to focus on teenage girls as a target audience and decides to publish its ads in a fashion magazine for teenage girls. Which of the following is most likely to be a flaw in this plan?a. Readers of this magazine will easily forget about the ad due to short lives of magazines.
b. The advertiser will not have the scope to be creative with their advertisement if they use a fashion magazine.
c. Through this magazine, only fashion-conscious teenage girls can be targeted, not all of them.
d. Magazines do not have audience selectivity.
Answer
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