An accounting firm realizes it is woefully inadequate at cultivating new

Question

An accounting firm realizes it is woefully inadequate at cultivating new clients. It is allowed to observe a rival firm perform the new-client cultivation process in hopes of gleaning improved methods it can adopt. This is an example of:

A) competitive benchmarking.

B) functional benchmarking.

C) internal benchmarking.

D) generic benchmarking.

Answer

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