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Question
Among technology adopters, these customers serve as a gatekeeper to the rest of the technology life cycle and their endorsement is needed for an innovation to get a fair hearing in the organization. However, they do not have access to the resources needed to move an organization toward a large-scale commitment to the new technology. This describes:a. technology enthusiasts.
b. visionaries.
c. skeptics.
d. pragmatists.
e. product champions.
Answer
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