Question

Although brainstorming is a commonly used technique to increase creativity in idea generation, researchers have pointed out that it frequently doesn't work as well as expected. Which of the following reasons have been suggested as to why brainstorming doesn't necessarily work all that well? (check all that apply)

__ Team members may engage in social loafing during a brainstorming session.

__ Members may be hesitant to put forward silly or not well thought-out ideas.

__ Having to wait to suggest an idea results in production blocking.

__ Team members prefer to do this sort of activity online in a social forum.

__ Lack of timely criticism and analysis results in process loss.

Answer

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