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Question
Alternatives a consumer knows about are his evoked set, and the ones that he actually considers are called his consideration set.Answer
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A) high in need for cognition
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C) utility maximizers
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What type of information search is a female customer engaged in when she scans the newspaper ads every day for new information on fashions, even though she isn't thinking of buying anything anytime soon?
A) prepurchase search
B) ongoing search
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Under ________, utility is defined in terms of gains and losses.
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A consumer who uses a few simple decision rules to arrive at a purchase decision is using which of the following?
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A) norms
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C) culture distribution system (CDS)
D) culture gatekeeping process (CGP)