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Question
Alpha Inc. is a large shoe manufacturer that caters to a large customer base. In addition to the high volume of shoes it manufactures, the company sells simple-designed sneakers for low prices. Many customers buy Alpha shoes because they are durable and inexpensive. Which of the following strategies is illustrated in the scenario?a. Overall cost leadership strategy
b. Market diversification strategy
c. Differentiation strategy
d. Divesting strategy
e. Market development strategy
Answer
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Related questions
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