Question

All-Rite Appliance Store advertises freezers at a "Special Low Price of $99." When Bob tries to buy one of the freezers, Cathy, the salesperson, tells him that they are all sold and no more are obtainable. Cathy adds that All-Rite has other freezers for $1,299. This is
a. a legitimate sales technique.
b. bait-and-switch advertising.
c. counteradvertising.
d. puffery.

Answer

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