Question

All other things being equal, the "best" generic competitive strategy for a company to employ is a strategy that

A) seeks to underprice rivals on comparable products that attract a broad spectrum of buyers.

B) seeks to differentiate product offerings from rivals by offering superior attributes that attract a broad spectrum of buyers.

C) concentrates on a narrow buyer segment and outcompetes rivals by offering niche members customized attributes.

D) concentrates on value-conscious buyers and outcompetes rivals by offering products at attractive prices.

E) is well matched to a company's internal situation; underpinned by an appropriate set of resources, know-how, and competitive capabilities; and difficult for rivals to match.

Answer

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