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Question
All of the following are potential macro bases of business market segmentation except:a. purchasing strategy.
b. usage rate.
c. size.
d. product application.
e. geographic location.
Answer
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Related questions
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d. a market scope.
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Qualitative sales forecasting techniques provide a systematic analysis of cause and effect relationships.
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As a customer adopts JIT purchasing, the typical order size shrinks and more frequent deliveries are required.
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Not all products nor all customers require the same level of logistical service.
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Describe the factors that appear to influence the salesperson's satisfaction with the job and the work environment.
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Which of the following characteristics is true of induced strategic behavior?
a. Communication is consistent with organizational flow.
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Properly implemented, supply chain management will lead to longer order-to-delivery cycle time.
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c. a learning and growth perspective.
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Changes in business marketing strategy requires corresponding changes in personal selling styles.
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If the requirements of segmentation are met, it should provide the business marketer with valuable guidelines for allocating marketing resources.
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