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Question
Alice has always used Nokia phones since the time she got herself her first phone. She is very comfortable with the user interface the brand provides. Even though she would like to buy a Smartphone from a different brand, she is worried about the effort and time it would take her to get acquainted to a different user interface. Which of the following types of switching costs does this represent?a. Transactional switching costs
b. Temporal switching costs
c. Financial switching costs
d. Procedural switching costs
e. Relational switching costs
Answer
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