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Question
After salesperson Danny O'Reilly has made a sale, he asks his customer if she knows of anyone else who might also be interested in buying his products. Referrals such as these are one method used in ________.A) prospecting
B) cold calling
C) the preapproach
D) qualifying
E) completing follow-up
Answer
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Related questions
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According to an axiom in marketing, the more ________ the product, the more heavily firms tend to rely on personal selling to promote it.
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A) the Federal Trade Commission (FTC)
B) the Direct Marketing Association (DMA)
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A) mass marketing
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B) cold calling
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Q:
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A) intangibility
B) perishability
C) variability
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A) intangibility
B) perishability
C) variability
D) personalization
E) inseparability