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Question
Advertisements reminding people to stay focused while driving and to avoid texting while driving are examples of ________.A) social media marketing
B) social marketing
C) public service marketing
D) services marketing
Answer
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B) Most people are unaware of the true risk of making certain decisions and believe that a larger wager has higher odds of winning.
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A) habitual decision
B) compensatory
C) noncompensatory
D) conjunctive
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A) high in need for cognition
B) superprocessors
C) utility maximizers
D) cognitive misers
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What type of information search is a female customer engaged in when she scans the newspaper ads every day for new information on fashions, even though she isn't thinking of buying anything anytime soon?
A) prepurchase search
B) ongoing search
C) internal search
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Under ________, utility is defined in terms of gains and losses.
A) prospect theory
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C) hyperopia
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A consumer who uses a few simple decision rules to arrive at a purchase decision is using which of the following?
A) routine decision making
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A) botnet
B) phishing
C) identity theft
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A) social media marketing
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A) a possible interpretation of the truth
B) the one true source of information
C) the news
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A) Japan
B) Mexico
C) Germany
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A) norms
B) business ethics
C) codes
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A) cultural funnel
B) culture production system (CPS)
C) culture distribution system (CDS)
D) culture gatekeeping process (CGP)