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Question
Advertisements for hygiene products like toothpaste and soap tend to feature doctors as spokespersons endorsing the products. Consumers perceive these doctors to possess a substantial knowledge on health and hygiene. Which of the following characteristics of the message source is represented by this example?a. Expertise
b. Congruity
c. Visibility
d. Attractiveness
e. Simplicity
Answer
This answer is hidden. It contains 1 characters.
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