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Question
Advanced Technologies, Inc. faces a forecasting dilemma. They wish to evaluate the level of sales that a new technology might enjoy in 2014. Historical data is limited and of little value since the new product is not well defined and the product concept is unique. Which forecasting approach would appear to be most appropriate?a. time series analysis
b. input/output analysis
c. the sales force composite
d. regression analysis
e. the Delphi method
Answer
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