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Question
Acron Co.'s new products team is engaged in the new products process. The members of the team select a high potential opportunity and begin creating new product ideas by identifying problems businesses or people have and suggesting solutions to them. Which of the following phases of the new products process will the team enter next?
A. The product development phase
B. The product launch phase
C. The concept generation phase
D. The concept or project evaluation phase
Answer
This answer is hidden. It contains 221 characters.
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