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Question
Ace Corporation is a manufacturer of powder and liquid dishwashing detergents. Owing to popular demand, the company introduces a single-load, scented, gel detergent encased in water-soluble bags designed to fit dishwasher detergent trays. The firm's new product is best described as a(n):
A. new-to-the-world product.
B. line extension.
C. repositioned product.
D. improvised product.
Answer
This answer is hidden. It contains 200 characters.
Related questions
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A. trial support phase
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Managements today demand tough standards, rigorous auditing at all points, good record keeping, and training of new product employees.
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Discuss the use of prototypes as concept statement formats.
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Conjoint analysis is used to identify _____.
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B. the optimum combination of attributes
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B. product feature.
C. physical prototype.
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A. industrial firms
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C. retailers
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Which of the following actions can prevent the bazooka effect?
A. Allowing an idea source to participate in the initial reaction
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