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Question
According to VALS, ________ are motivated by self-expression. As young, enthusiastic, and impulsive consumers, they quickly become enthusiastic about new possibilities, but are equally quick to cool. They seek variety and excitement, savoring the new, the offbeat, and the risky. Their energy finds an outlet in exercise, sports, outdoor recreation, and social activities. They are avid consumers and spend a comparatively high proportion of their income on fashion, entertainment, and socializing. Their purchases reflect the emphasis they place on looking good and having "cool" stuff.A) Innovators
B) Believers
C) Experiencers
D) Achievers
E) Thinkers
Answer
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Related questions
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Think about Stanton's "Bill of Rights" for virtual world research. How many of the following are part of this "Bill of Rights?"
- the right to know that I am a subject
- the right to learn the benefits of the research
- the right to participate as my avatar
- the right to teleport
A) 0
B) 1
C) 2
D) 3
E) 4
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Respondents' expectations that their responses will be treated confidentially are absolute unless they are explicitly informed otherwise.
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Q:
All primary research is quantitative.
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A) primary
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A) before it is placed in the marketplace
B) while it is running in the marketplace
C) after it has run in the marketplace
D) in its early stages of development
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Q:
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A) geoattitudinal
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Q:
The vast majority of research uses a sample of the population of interest.
Q:
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A) population
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Q:
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A) random
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Q:
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A) The first source
B) The second source
C) Both sources are equal
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Q:
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Q:
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Q:
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Q:
The ethical principal of autonomy means that all individuals involved in the research have ________.
A) the right to be paid for participation in the research
B) the right to know why the research is being conducted
C) the right to know who is conducting the research
D) the option to review the research results prior to dissemination
E) free deliberation and decision power regarding their participation in the research
Q:
Codes of ethics are written by members of a specific trade or profession.
Q:
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- respondents
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- society as a whole
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A) 0
B) 1
C) 2
D) 3
E) 4
Q:
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