Question

According to the value-price-cost framework, deploying a differentiation strategy involves costs that might well exceed those of the average competitor, but with a successful differentiation strategy, that disadvantage is more than made up for by

A) a rise in the perceived value of the differentiated good, giving the differentiator a clear competitive advantage over the average rival.

B) a rise in the price of the differentiated good, giving the differentiator a clear value advantage over the average rival.

C) no change in the price of the differentiated good, giving the differentiator a clear value advantage over the average rival.

D) no change in the perceived value of the differentiated good, giving the differentiator a clear competitive advantage over the average rival.

E) a drop in the price of the differentiated good, giving the differentiator a clear competitive advantage over the average rival.

Answer

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