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Question
According to the textbook, the Five Forces model can be used in the following two ways: ________.A) first, to help a firm determine whether it should enter an industry in an aggressive or a conservative manner, and second, to help a firm determine whether to compete in international markets in that industry.
B) first, to help a firm determine if it should enter a single or multiple niches in an industry, and second, to help a firm determine whether it can be competitive in that industry
C) first, to help a firm determine what industry it is best equipped to compete in, and second, to help a firm determine whether to compete in international markets in that industry
D) first, to help a firm determine what niche to enter within an industry, and second, to help a firm determine whether it can be competitive in that industry
E) first, to help a firm determine whether it should enter a particular industry, and second, to help a firm discern whether it can carve out an attractive position in that industry
Answer
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Related questions
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In the context of international franchising, under a ________ franchise arrangement, the U.S. firm grants the rights to an individual or company (the master franchisee) to develop one or more franchise businesses and to license others to develop one or more franchise businesses within the country.
A) master
B) direct
C) subordinate
D) concurrent
E) multinational
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The Franchise Disclosure Document is the document that consummates the sale of a franchise.
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While franchise agreements vary, each agreement typically contains these sections: the ________ agreement and the ________ agreement.
A) statutory; purchase
B) franchise; buy
C) buy; membership
D) procurement; statutory
E) purchase; franchise
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A) franchise disclosure document
B) franchise agreement
C) license agreement
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List and explain three of the common misconceptions about franchising.
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Which of the following is not a type of trademark?
A) Trademark
B) Certification mark
C) Documentation mark
D) Collective mark
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Design patents are the most common type of patent and cover what we generally think of as new inventions.
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A utility patent can be obtained for a new product or process or the "idea" for a new product or process.
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The average time for the approval of a patent is approximately seven months.
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A) breach
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The sole entity responsible for granting patents in the United States is the ________.
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B) Federal Patent, Copyright and Trademark Office
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A) John Adams
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D) Theodore Roosevelt
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Patents, trademarks, copyrights, and licenses are the four key forms of intellectual property.
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Which of the following is an example of intellectual property?
A) DripCatch's cash reserves
B) The computer that you use
C) Nike's swoosh logo
D) United's fleet of planes
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A niche market is a place within a market segment that represents a narrow group of customers with similar interests.
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A firm's target market is the limited group of individuals or businesses that it goes after or tries to appeal to.
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Once a firm has segmented the market, the next step is to ________.
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A) splitting
B) subdividing
C) segmentation
D) dividing
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Which of the following is the correct sequence of events to the process of selecting a target market and position strategy?
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B) Segment the market, Create a unique positioning strategy, Select a target market
C) Segment the market, Select a target market, Create a unique positioning strategy
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Which of the following statements is untrue regarding a firm's sales process?
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A) value-based
B) tactical
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B) acknowledgement accounts
C) referent accounts
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B) passion, pride, promotion, and place
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