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Question
According to the text, what is it in part that makes campaigns difficult to evaluate?
a. The components of a campaign components do not operate in isolation.
b. Campaigns are often run over long periods of time.
c. Campaigns involve a range of different people and their respective capabilities.
d. Campaign outcomes are often not well documented.
Answer
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Related questions
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In the PESO model, which one of these allows the company story to be passed on?
a. paid media
b. earned media
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a. cost and timeline
b. perceptual and actual
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a. timing and staffing
b. timing and budget
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In times of limited resources, communications objectives will likely be judged how?
a. if they lead to innovation and change
b. if they contribute to a business objective
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a. first
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c. third
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Both the ROPE and RACE models begin and end with the same steps. Which of the below are these?
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a. develop the research to set organizational objectives
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a. a statement of values
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Describe the distinct characteristic of two-way asymmetrical communication and how the Krusteaz campaign exemplified that.
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Brand conversation cannot be affected by webcast content
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Real-world models of PR are judged on ability to affect organizational profits
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a. More than a double increase from the previous month
b. A slight decline from the last quarter
c. Brand conversation remained steady when compared to the previous quarter
d. More than a three-time increase from the previous month
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Case Study Krusteaz--How was the Krusteaz campaign implemented?
Catherine McCords kitchen was used to show recipe demos and tips
a. The campaign used paid media to feature spokespersons
b. The campaign carried out a national search for the best Krusteaz recipes
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Case Study Krusteaz--Which of the following was NOT an objective of the Seize the Holidays with Krusteaz campaign?
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Which of the following is NOT what PR models include?
a. develop strategic communication targets
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b. connect a targeted audience with the correct message
c. control the timing of targeted messages
d. produce data on audience reactions to messages
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Which of the following is NOT included in the ROSTIR model?
a. research
b. theory
c. implementation
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How do public relations practitioners consider diffusion theory in their planning?
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When addressing stating problems, it is recommended that they be conceptualized as positive challenges.
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a. available resources
b. team expertise
c. preferred timeline
d. message relevance