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Question
According to the Rokeach typology of cultural orientation, communications aimed at individuals who have a personal terminal value focus and moral instrumental values should emphasize ________.A) conformity, caring for others, and social consciousness
B) concern for societal issues and intense conviction to advance such causes
C) one's sense of accomplishment, self-respect, and striving for a comfortable life and independence
D) helping others and the role of one's skills in doing so
E) moral inequity and its role in society
Answer
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WEIGHT LOSS MINI CASE: Peter has decided that he wants to lose weight and develop a more defined physique in order to make himself more attractive to women. To this end, he joins a gym and begins eating low-fat, low-calorie foods. In particular, he cuts potato chips out of his diet and packs fruit in his lunch instead. After a few weeks, Peter decides that he actually prefers fruit with his lunch.
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In the MUSEUM MINI CASE, the museum's approach to promoting its new children's programming is best described as ________.
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B) mass marketing
C) narrowcasting
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________ are bits of computer code placed on browsers to keep track of online activity.
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B) Candies
C) Cookies
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