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Question
According to the Fishbein model, salient beliefs are those beliefs about an object that are considered during evaluation.Answer
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Sylvester is a financially poor college student. He tries to make every purchase decision a wise one because of his economic situation. Based on the types of risk mentioned in the text, Sylvester's primary risk when making decisions would appear to be a psychological risk.
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Traditionally, consumer researchers have approached the study of decision making from an information-processing perspective.
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The first step in the cognitive decision-making process is to conduct an information search.
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A small company, Craig Inventions, produced a pill that had the nutrient value of a healthy breakfast. The company put the product on the market as a substitute for breakfast for busy people. The product failed. Craig Inventions then marketed the pill as a diet product and it became very successful. What does the example best demonstrate?
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B) Most people are unaware of the true risk of making certain decisions and believe that a larger wager has higher odds of winning.
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A) high in need for cognition
B) superprocessors
C) utility maximizers
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What type of information search is a female customer engaged in when she scans the newspaper ads every day for new information on fashions, even though she isn't thinking of buying anything anytime soon?
A) prepurchase search
B) ongoing search
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Under ________, utility is defined in terms of gains and losses.
A) prospect theory
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A consumer who uses a few simple decision rules to arrive at a purchase decision is using which of the following?
A) routine decision making
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A) Japan
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A) norms
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Values associated with a long-term orientation are respect for social obligations and the need to save face.
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A metaphysical myth fulfills the cultural function of explaining how the components of the universe relate to each other.
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B) culture production system (CPS)
C) culture distribution system (CDS)
D) culture gatekeeping process (CGP)