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Question
According to the elaboration likelihood model (ELM), if a consumer is highly involved with a message, the peripheral route to persuasion will be followed.Answer
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b. consumers who work their way into a class.
c. consumers who believe in conspicuous consumption to gain entry into a class.
d. consumers marked in some way that indicates their place in the society.
e. consumers born into a social class.
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a. habitus
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c. status
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