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Question
According to the consumer behavior model presented in the text, the ________ includes the shopping experience, point-of-purchase stimuli, and sales interactions.A) antecedent state
B) postpurchase process
C) cognitive process
D) purchase environment
Answer
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Related questions
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A) high in need for cognition
B) superprocessors
C) utility maximizers
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What type of information search is a female customer engaged in when she scans the newspaper ads every day for new information on fashions, even though she isn't thinking of buying anything anytime soon?
A) prepurchase search
B) ongoing search
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Q:
Under ________, utility is defined in terms of gains and losses.
A) prospect theory
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A consumer who uses a few simple decision rules to arrive at a purchase decision is using which of the following?
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A) Japan
B) Mexico
C) Germany
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A) norms
B) business ethics
C) codes
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C) culture distribution system (CDS)
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