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Question
According to research, when do consumers usually use the country of origin as a cue when evaluating a product?
A. When a firm tries to deemphasize its foreign origins
B. When consumers lack detailed knowledge of a product
C. When an advertising campaign stresses the positive performance attributes of a product
D. When a limited number of messages compete with each other for consumers' attention
E. When a firm resorts to personal selling instead of mass media advertising
Answer
This answer is hidden. It contains 270 characters.
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