Question

A strategy to be the industry's overall low-cost provider tends to be more appealing than a differentiation or focus strategy when
A. there are many ways to achieve product differentiation that buyers find appealing.
B. buyers use the product in a variety of different ways.
C. the offerings of rival firms are essentially identical, standardized, commodity-like products.
D. buyers have high switching costs in changing from one seller's product to another.
E. the market is composed of many buyer types, all with varying needs and expectations.

Answer

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