Question

A strategy of diversifying into unrelated businesses
A. is aimed at achieving good financial fit (whereas related diversification aims at good strategic fit).
B. is the best way for a company to pass the attractiveness test in choosing which types of businesses/industries to enter.
C. discounts the importance of strategic fit and instead focuses on building and managing a group of businesses in attractive industries that can acquired on financial terms that allow for acceptable returns on investment.
D. concentrates on diversifying into businesses where a company can leverage use of a well-known brand name in ways that create added value for shareholders.
E. generally offers more competitive advantage potential than related diversification.

Answer

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