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Question
A soft drink brand sponsors a baseball match that is also broadcast to large audiences on the television and radio.The company measures a huge number of gross media impressions. However, this does not result in a huge rise in the sales of the soft drink. Which of the following is a reason for the lack of sales?
a. The brand failed to connect to the emotional experience of the viewers.
b. They did not correctly estimate the number of media impressions.
c. They created too much direct contact with the customers leading to intrusion.
d. The brand allowed for the delivery of the ad message in a traditional way.
Answer
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