Question


A small film company is releasing a documentary about the efforts of a group dedicated to saving endangered species. However, the firm has little resources to promote the film. Which promotional element should it employ?
a. Hire a salesperson to speak to environmental groups.
b. Ask local radio and television stations to run a favorable story about the film.
c. Advertise on billboards in each local market.
d. Invite students to participate in a contest to win free tickets.
e. Send postcards to all people within a 25-mile radius of a theater showing the movie

Answer

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