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Question
A regional fast food chain called Platters is interested in opening a restaurant in a new market. The company plans to hire the services of a firm to collect the data needed to expand into the new market. In such a scenario, which of the following firm's services would it hire?a. A marketing research firm to conduct surveys to understand the potential market
b. An advertising agency to create innovative ads
c. A consultant to create message strategies and message themes
d. Media organizations for placing ads in broadcast and print media to create awareness for the restaurant
Answer
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