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Question
A person picks up a magazine and flips through the pages, stopping at a full-page ad. Which of the following is a tendency of eye movement that occurs when a person views a print advertisement?a. From light to dark
b. From right to left
c. From white to color
d. From small to large
Answer
This answer is hidden. It contains 1 characters.
Related questions
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Which of the following has been found regarding advertising and gender?
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b. Advertisers have no definitive list of gender differences as the expression of gender depends on situational factors.
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d. There are no differences between men and women if they are the products of differential socialization.
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It is possible to make a reasonable argument that the massive consumption that advertising upholds and glorifies is actually quite good for American society, and for other cultures around the world.
a. True
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The social aspects of advertisement are often volatile. a. Trueb. False
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When should a marketer use secondary data? What are the advantages of using such data and what cautions should be taken? Name and briefly describe the four broad areas that offer secondary data used by today's marketers.