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Question
A perceptual mapping study was conducted to explore consumers' perceptions of various brands of television sets. Two dimensions were discovered: Picture Quality and Sound. The average ratings for different brands, as well as the Ideal brand, on each dimension is shown below. The scale range is from + 3 to -3.
In order to move closer to the Ideal, Brand E needs to primarily generate more positive perceptions of its ________.
A) picture quality only
B) sound quality only
C) both picture quality and sound quality
Answer
This answer is hidden. It contains 1 characters.
Related questions
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