Question

A new western-themed family steakhouse requires its employees to dress like cowboys and cowgirls from head-to-toe with cowboy hats, red-and-white checkered shirts, blue jeans, and cowboy boots. The owners believe that this specific appearance is needed to generate the emotional reaction it seeks from its customers. This dressing requirement for employees is an example of _____.
a. emotional labor
b. emotional contagion
c. aesthetic labor
d. aesthetic expression
e. emotional expressiveness

Answer

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